Allan Paivio: 2 books
Mind and Its Evolution
A Dual Coding Theoretical Approach
Language: English
Release Date: January 14, 2014
This book updates the Dual Coding Theory of mind (DCT), a theory of modern human cognition consisting of separate but interconnected nonverbal and verbal systems. Allan Paivio, a leading scholar in cognitive psychology, presents this masterwork as new findings in psychological research on memory,...
Imagery and Text
A Dual Coding Theory of Reading and Writing
Language: English
Release Date: January 4, 2013
Imagery and Text, Second Edition extends the first edition’s unified theory of cognition in literacy from the perspective of Dual Coding Theory (DCT), one of the most influential and empirically sound theories of cognition ever developed. This theory provides a comprehensive, systematic account...