Amitav Chakravarti: 1 book
Why People (Don’t) Buy
The Go and Stop Signals
Language: English
Release Date: May 15, 2015
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
