Amitava Chattopadhyay: 1 book

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Language: English
Release Date: June 15, 2012

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of...

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