Andreas Mebert: 1 book
Blue Ocean Strategy
How to Create Uncontested Market Space
Language: English
Release Date: July 5, 2017
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game:...
