How the Right Approach Can Move Ideas from R&D to Market — and Get the Economy Moving
by
Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
Language: English
Release Date: November 3, 2010
Video — Prof. Eugene Fitzgerald talks about the process of innovation and introduces Inside Real Innovation.
Read more about the authors' interview/article with Inc. and Forbes.
This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators...