Andy: 2002 books

The Best Music Resources Online: The 2015-16 Musician's Directory to the Web (Updated!) MUSIC RESOURCES ONLINE is a collection of the best websites online for entrepreneurial musicians. If you're trying to leverage Web 3.0 to promote and sell your music, connect with fans, teach online, write...

This book covers all the key elements of health and safety as it stands as a discipline at the beginning of 2017. It provides a quick reference, focussing on hazards in the workplace and practical controls of risk. The aim has been to present the health and safety processes so that, if these are understood,...

Fear of public speaking is the highest rated of top ten fears listed in "The Book of Lists". The fear of public speaking is even listed ahead of the fear of death! This book will help anyone who suffers even a little nervousness when faced with a public speaking situation. But it...

The New Urban Question is an exuberant and illuminating adventure through our current global urban condition, tracing the connections between radical urban theory and political activism.*BR**BR*From Haussmann's attempts to use urban planning to rid 19th-century Paris of workers revolution to the contemporary...

Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things differently? By starting each day with a new idea,...

★★★本書為《寫出銷售力》改版★★★ 如何光憑文字，就說服別人購買你的產品？ 「超好賣」的文案，看起來是什麼樣子？聽起來是什麼樣子？ 今天，成年人的專注力只有8秒鐘；人們每天被無數的資訊轟炸； 千百萬人夜不成眠，只為一句好文案。 這是壞消息，也是好消息。 你的文案只要比別人好一點，你就有機會了。 先搞清楚「文案」是什麼？ 文案就是利用文字的力量，改變別人的行為，或促使別人去做你想要他們做的事。 因此，這本書中的「文案」、「銷售寫作」，包括利用你的寫作來銷售產品、獲取利益、在業界取得領先地位、贏得團隊的共識、向上司爭取加薪或升遷機會等等。 一開始作者就強調：要了解你的讀者，而非只了解你的產品。讀者總是想到他們自己，所以你要善用人類的「七大原罪」，思考如何運用在文案上： 傲慢（虛榮） 忌妒 爆食 淫慾 憤怒 貪婪 懶惰 利益（讀者獲得的好處）大於特性（產品性能）。利益才是成交關鍵，產品特性只是讀者購買的藉口。 閱讀本書，你將學到： ．...

The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including: peace development and diplomacy management...

Supranational regionalism and regional integration have for a long time been top-down processes, led by the few and imposed on the many. The role of citizens, especially those active in civil society, has been neglected by scholars, students, and commentators of regionalism. In reaction to the prevalence...

Originally published in 1991, Urban Planning Under Thatcherism links theory and practice to assess the changes to the planning system since 1979. It analyses the major trends by investigating the individual modifications in the legislation and the new initiatives which have introduced procedures to...

This book makes a major contribution to the debate within the UK and abroad on the reality of workplace unionism in an era of change. Drawing on examples of union renewal, the authors present an historical overview, and compare the UK experience with contrasting international examples. It presents...

The PRINCE2 (PRojects IN Controlled Environments) Exam is a de facto process-based project management method used widely throughout the United Kingdom and internationally, as well. This book is designed to help you learn more about the examination process, including test questions, so you can prepare...

Hyper-V Security is intended for administrators with a solid working knowledge of Hyper-V Server, Windows Server, and Active Directory. An administrator with a functional environment will be able to use the knowledge and examples present in this book to enhance security.

The world's best poker players can read their opponents' most subtle expressions and behaviours, no matter how hard their opponents try to hide them. A tapping foot, a change in vocal tone, and countless other clues tell an informed player what cards the opponent is holding and how they're likely...

A Picture's Worth, the PECS primer written by the developers of the Picture Exchange Communication System, is now available in a second edition. This user-friendly guide introduces PECS, a simple and empowering communication tool in which partners exchange cards with photos or line drawings representing...