Ann Majchrzak: 2 books

Methods for Policy Research, Second Edition, by Ann Majchrzak and M. Lynne Markus, is a book about responsible and evidence-based policy decision making written for those interested in improving the decisions that affect people’s lives. It describes how to define policy research questions so that...

The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control of information, the extent to which such tools...