Anne Bahr Thompson: 1 book

Book cover of Do Good

Do Good

Embracing Brand Citizenship to Fuel Both Purpose and Profit

by Anne Bahr Thompson
Language: English
Release Date: November 30, 2017

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that it is safe to say that good works and...
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