Anne Geniets: 1 book

Book cover of The Global News Challenge

The Global News Challenge

Market Strategies of International Broadcasting Organizations in Developing Countries

by Anne Geniets
Language: English
Release Date: December 13, 2013

The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information,...
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