The Story and Lessons Behind the Most Fanatical Brand in Sports
by
Anthony F. Smith, Keith Hollihan
Language: English
Release Date: August 20, 2009
A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports...