by
Alexandre Georjon, Antoinette Schroots
Language: English
Release Date: February 11, 2004
Master's Thesis from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 97%, University of Geneva (HEC (Haute Etudes Commerciales)), 27 entries in the bibliography, language: English, abstract: This study analyses the reasons and how to integrate...