Arvind Singhal: 3 books

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge...

·****· Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA**·****·**   `This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront...

`The body of work this book represents is clearly important both theoretically and in terms of encouraging scholars and practitioners in continuing efforts of large-scale change and social justice. The cases considered are fascinating, and the authors' analyses of them are enlightening' - Katherine...