Ashok Charan: 1 book
Marketing Analytics
A Practitioner's Guide to Marketing Analytics and Research Methods
Language: English
Release Date: May 20, 2015
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional...
