Assay Benjamin Enahoro: 1 book
by Rotimi Williams Olatunji, Julius Abioye Adeyemo, Ganiyu Olalekan Akashoro
Language: English
Release Date: September 30, 2013
Language: English
Release Date: September 30, 2013
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing...
