Avi Santo: 1 book

Book cover of Selling the Silver Bullet

Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

by Avi Santo
Language: English
Release Date: April 15, 2015

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of...
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