B Schlegelmilch: 3 books
by B. Ambos, B. Schlegelmilch
Language: English
Release Date: December 10, 2009
Language: English
Release Date: December 10, 2009
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
by Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
Language: English
Release Date: November 3, 2015
Language: English
Release Date: November 3, 2015
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international...
Global Marketing Strategy
An Executive Digest
Language: English
Release Date: March 2, 2016
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing...