Ben Zoldan: 1 book

Book cover of What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
by Michael Bosworth, Ben Zoldan, Michael T. Bosworth
Language: English
Release Date: December 22, 2011

Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely...
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