Beth E Barnes: 1 book
by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz
Language: English
Release Date: January 28, 2015
Language: English
Release Date: January 28, 2015
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together....
