Beth Herst: 1 book
Negotiating Business Narratives
Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Language: English
Release Date: March 28, 2018
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major...
