Bob M Fennis: 1 book

Book cover of The Psychology of Advertising
by Bob M. Fennis, Wolfgang Stroebe
Language: English
Release Date: December 22, 2015

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and...
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