Brendan Richardson: 1 book
Tribal Marketing, Tribal Branding
An expert guide to the brand co-creation process
Language: English
Release Date: July 30, 2013
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
