Brian Mullen: 5 books

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates...

In response to the growing emphasis on precision in the summarization and integration of research literature, Advanced BASIC Meta-Analysis presents an overview of strategies, techniques, and procedures used in meta-analysis. The book and software provide an integrated and comprehensive combination...

Performance-based accountability systems (PBASs) link incentives to measured performance to improve services to the public. Research suggests that PBASs influence provider behaviors, but little is known about PBASs' effectiveness at achieving their performance goals. This document explores the design...

The Daily Show and Rhetoric: Arguments, Issues, and Strategies examines the popular Comedy Central program from a rhetorical perspective to uncover the ways in which Jon Stewart, the cast, and writers critique mainstream media and politicians. This volume analyzes the nature of The Daily Show, the...

Performance-based accountability systems (PBASs) link incentives to measured performance to improve services to the public. Research suggests that PBASs influence provider behaviors, but little is known about PBAS effectiveness at achieving performance goals. This study examines nine PBASs that are...