Social Change and Voter Mobilization Strategies in the Post-New Deal Period
by
David C. Leege, Kenneth D. Wald, Brian S. Krueger
Language: English
Release Date: January 10, 2009
How did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms...