Bruce Silver: 3 books

This book argues that a basic grasp of philosophy and logic can produce written and spoken material that is both grammatically correct and powerful. The author analyses errors in grammar, word choice, phrasing and sentences that even the finest writers can fail to notice; concentrating on subtle missteps...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers...

The impetus for this Approaches to Teaching volume on The Taming of the Shrew grew from the editors' desire to discover why a play notorious for its controversial exploration of conflicts between men and women and the challenges of marriage is enduringly popular in the classroom, in the performing...