Burghardt Tenderich: 1 book
Transmedia Branding
Engage Your Audience
Language: English
Release Date: August 1, 2015
You’re either fully engaged with your audience or you’re irrelevant. The choice is yours.What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you don’t? How have disruptive economics, consumerism, and spreadable media evolved the relationship between...
