Catherine Manley: 1 book
The Trademark Paradox
Trademarks and Their Conflicting Legal and Commercial Boundaries
Language: English
Release Date: February 19, 2015
Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don’t. Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors....
