Cesar Brea: 3 books
Marketing and Sales Analytics
Proven Techniques and Powerful Applications from Industry Leaders
Language: English
Release Date: May 29, 2014
PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP
“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping...
by Cesar Brea, Rajkumar Venkatesan, Paul Farris
Language: English
Release Date: August 18, 2014
Language: English
Release Date: August 18, 2014
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!
3 authoritative Books help you measure, analyze, and optimize every marketing investment...
Pragmalytics
Practical Approaches to Marketing Analytics in the Digital Age
Language: English
Release Date: October 30, 2012
The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.
Pragmalytics helps you address this...