Chahid Fourali: 2 books
The Promise of Social Marketing
A Powerful Tool for Changing the World for Good
Language: English
Release Date: July 15, 2016
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential...
Marketing Research
Planning, Process, Practice
Language: English
Release Date: November 27, 2017
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The...