Charles J Fombrun: 1 book
Essentials of Corporate Communication
Implementing Practices for Effective Reputation Management
Language: English
Release Date: August 7, 2007
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key...
