Chiara Civera: 1 book

Book cover of Digital Channels and Social Media Management in Luxury Markets
by Fabrizio Mosca, Chiara Civera
Language: English
Release Date: November 23, 2017

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa...
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