Christel Zaubitzer: 1 book

Book cover of Understanding the Showrooming Phenomenon
by Christel Zaubitzer
Language: English
Release Date: August 25, 2014

Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster (Institute for Value-Based Marketing), course: E-Commerce, language: English, abstract: Showrooming is a phenomenon that...
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