Christina Liessem: 3 books

Book cover of The global-local paradox in international advertising. Can marketing really be international?
by Christina Liessem
Language: English
Release Date: December 2, 2014

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74%, Queen Mary University of London (Business School), course: International Marketing Communications, language: English, abstract: The debate around standardization...
Book cover of Standardization in International Marketing strategy: doomed to failure or successful strategy?
by Christina Liessem
Language: English
Release Date: December 2, 2014

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus...
Book cover of Benchmarking von Beratungserfolg

Benchmarking von Beratungserfolg

Erstellung eines Instrumentariums zur Erfolgsmessung von Beratungsprojekten

by Christina Liessem
Language: German
Release Date: February 11, 2011

Bachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,0, Universität Augsburg, Sprache: Deutsch, Abstract: 'The performance of management consultants has recently come under criticism as a result of exploding consulting fees, rising skepticism towards...
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