Christine Falkenreck: 1 book
Reputation Transfer to Enter New B-to-B Markets
Measuring and Modelling Approaches
Language: English
Release Date: October 17, 2009
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research...
