Christoph Lattemann: 1 book
Cultural Distance in International Ventures
Exploring Perceptions of European and Chinese Managers
Language: English
Release Date: September 18, 2017
This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures,...
