Christopher Wixson: 1 book

Book cover of Bernard Shaw and Modern Advertising
by Christopher Wixson
Language: English
Release Date: June 13, 2018

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public...
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