Strategies, Aims, Resistance
by
Melissa Aronczyk, Andrea Paz Cerda Pereira, Dunja Fehimović
Language: English
Release Date: February 15, 2018
As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance...