Clara Shih: 4 books
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Language: English
Release Date: March 12, 2009
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social...
The Social Business Imperative
Adapting Your Business Model to the Always-Connected Customer
Language: English
Release Date: March 25, 2016
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital...
The Facebook Era
Tapping Online Social Networks to Market, Sell, and Innovate
Language: English
Release Date: July 21, 2010
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly...
by Clara Shih
Language: English
Release Date: February 1, 2011
Language: English
Release Date: February 1, 2011
The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact...