Embodied Metaphors in Practice
by
Loizos Heracleous, Claus D. Jacobs
Language: English
Release Date: June 2, 2011
The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking....