Corinna Nefzger: 1 book
Country-of-Origin Effects and Competitive Advantage
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
Language: English
Release Date: September 16, 2011
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Hohenheim (Lehrstuhl für Unternehmensführung), course: Seminar Marketing und Management-Insights, language: English, abstract: Im Rahmen dieser Arbeit werden...
