Dan Kennedy: 45 books

Book cover of Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

by Dan S Kennedy
Language: English
Release Date: April 27, 2010

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer." Drawn from 30 years' experience as a popular professional speaker, author of...
Book cover of No B.S. Guide to Brand-Building by Direct Response

No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

by Dan S. Kennedy
Language: English
Release Date: March 17, 2014

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are...
Book cover of No B.S. Wealth Attraction In The New Economy
by Dan S. Kennedy
Language: English
Release Date: June 1, 2010

The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions-booms or recessions, including...
Book cover of No B.S. Guide to Maximum Referrals and Customer Retention

No B.S. Guide to Maximum Referrals and Customer Retention

The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

by Dan S. Kennedy, Shaun Buck
Language: English
Release Date: February 22, 2016

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire...
Book cover of The Ultimate Sales Letter 4Th Edition

The Ultimate Sales Letter 4Th Edition

Attract New Customers. Boost your Sales.

by Dan S Kennedy
Language: English
Release Date: January 31, 2011

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters...
Book cover of No B.S. Sales Success In The New Economy
by Dan S. Kennedy
Language: English
Release Date: January 1, 2010

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers:...
Book cover of The Direct Mail Solution

The Direct Mail Solution

A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

by Craig Simpson, Dan S. Kennedy
Language: English
Release Date: January 20, 2014

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business...
Book cover of No B.S. Direct Marketing

No B.S. Direct Marketing

The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

by Dan S. Kennedy
Language: English
Release Date: June 12, 2018

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business....
Book cover of No B.S. Time Management for Entrepreneurs

No B.S. Time Management for Entrepreneurs

The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

by Dan S. Kennedy
Language: English
Release Date: November 14, 2017

Kennedy delivers new insights and tools for boosting personal productivity in keeping with his “less is more” approach. New material includes how to outsource, buying experts, expertise and time. Kennedy covers virtual assistants, errand-running services, and the far-reaching scope of activities...
Book cover of Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions

Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions

How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

by Dan S Kennedy
Language: English
Release Date: April 30, 2010

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book...
Book cover of Betty #187
by Dan Parent, Pat Kennedy, Tim Kennedy
Language: English
Release Date: December 15, 2009

Battle of the BFFs,' Part One. Betty and Veronica team up when Teen TV announces 'Battle of the BFFs,' a reality competition to find the world's greatest 'best friends forever.' After a pact to go Archie-free for the competition, it seems like an easy win for Riverdale's favorite BFFs. But master...
Book cover of Betty & Veronica Double Digest #187
by SCRIPT: Angelo DeCesare, Mike Pellowski ART: Jeff Shultz, Pat Kennedy
Language: English
Release Date: October 20, 2011

Peace and Harm-Ony, High School Daze, & The Middle Ground.Betty and Veronica teach a valuable lesson in Peace and Harm-Ony when their mastery of demanding yoga poses leads to subbing for their instructor! Then, as Betty daydreams about her future, will she long for High School Daze? Finally, Veronica...
Book cover of Archie #657
by Tom DeFalco, Dan Parent, Pat Kennedy
Language: English
Release Date: December 15, 2009

Veronica’s falling in love with windsurfing! Jealous Archie is determined to learn the sport as well, but given that he might possibly be the clumsiest person that ever walked the face of the planet, things don’t go very well. Desperate to learn, he takes lessons from the only expert in town: Cheryl Blossom!
Book cover of Archie #662
by Angelo DeCesare, Dan Parent, Jack Morelli
Language: English
Release Date: December 15, 2009

Archie knows that Veronica has a long Christmas list—but what does her dad want for Christmas? Veronica and Archie set out to buy Mr. Lodge, “the man who has everything,” an extra special gift. But when Mr. Lodge notices the two sneaking around and plotting behind his back, he gets the idea...
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