Daniel Birke: 1 book
Social Networks and their Economics
Influencing Consumer Choice
Language: English
Release Date: July 24, 2013
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA)
Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure...
