Daniela Wiehenbrauk: 2 books
Collaborative Promotions
Optimizing Retail Supply Chains with Upstream Information Sharing
Language: English
Release Date: August 19, 2010
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’...
»Retail Innovation Days« der DHBW Heilbronn
Kernaussagen der Fachsymposien
Language: German
Release Date: June 12, 2018
Das von der Dualen Hochschule Baden-Württemberg (DHBW) Heilbronn ausgerichtete Fachsymposium »Retail Innovation Days« versammelt regelmäßig Experten und Praktiker aus der Branche, um neue Entwicklungen im Handel zu präsentieren und zu diskutieren. Der vorliegende Band fasst die Kernaussagen...