Danny Simon: 5 books

Book cover of Basics of Licensing: 2012-13

Basics of Licensing: 2012-13

How to Extend Brand and Entertainment Properties for Profit

by Gregory J. Battersby, Danny Simon
Language: English
Release Date: August 24, 2012

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing...
Book cover of Basics of Licensing: Licensee Edition

Basics of Licensing: Licensee Edition

How to Use Entertainment, Brand & Sports Licenses to Generate Profit

by Gregory J. Battersby, Danny Simon
Language: English
Release Date: August 24, 2012

The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in...
Book cover of The New and Complete Business of Licensing

The New and Complete Business of Licensing

The Essential Guide to Monetizing Intellectual Property

by Greg Battersby, Danny Simon
Language: English
Release Date: November 30, 2018

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal...
Book cover of By the Seat of My Pants
by Simon Winchester, Sean Condon, Don George
Language: English
Release Date: May 1, 2015

Lonely Planet: The world's leading travel guide publisher Humorous tales of travel and misadventure. Lonely Planet knows that some of life's funniest experiences happen on the road. Whether they take the form of unexpected detours, unintended adventures, unidentifiable dinners or unforgettable...
Book cover of Psychiatry in Prisons

Psychiatry in Prisons

A Comprehensive Handbook

by Janet Parrott, Ceri Evans, Charles Scott
Language: English
Release Date: October 15, 2009

Psychiatry in Prisons provides a comprehensive overview of the history, problems and development of psychiatric health care in prisons, focusing particularly on the UK. The contributors tackle a broad range of issues, from familiar mental health issues such as substance misuse, self-injury and health...
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