Dave Carroll: 2 books

Book cover of United Breaks Guitars
by Dave Carroll
Language: English
Release Date: May 15, 2012

Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked...
Book cover of Rock Brands

Rock Brands

Selling Sound in a Media Saturated Culture

by Jeremy V. Adolphson, Bob Batchelor, Michael Bertrand
Language: English
Release Date: December 22, 2010

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands,...
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