David Apel: 1 book
Advertising and Customer Values. To what extend does one influence the other?
To what extend does one influence the other?
Language: English
Release Date: July 1, 2015
Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, , language: English, abstract: (How) Does advertising influence customer values? Can advertisers shape their audience's cultural values in their interest? Or do advertisements...
