Surviving and Thriving in the Age of Consumer Empowerment
by
Martin Thomas, David Brain
Language: English
Release Date: January 1, 2009
The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions...