Eisenhower, Advertising, and the Rise of Celebrity Politics
by
David Haven Blake
Language: English
Release Date: July 28, 2016
Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for...