David Kord Murray: 2 books
Borrowing Brilliance
The Six Steps to Business Innovation by Building on the Ideas of Others
Language: English
Release Date: September 3, 2009
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".
As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by...
Plan B
How to Hatch a Second Plan That's Always Better Than Your First
Language: English
Release Date: September 20, 2011
Why has Facebook been so limber, evolving so successfully even after a number of stumbles, while Myspace stalled and lost ground? Why was Wal-Mart able to expand so successfully into new offerings, such as groceries, while H&R Block dramatically failed to expand into offering financial services?...