David Pfeifer: 5 books

Book cover of Die Rote Wand
by David Pfeifer
Language: German
Release Date: August 10, 2015

Der Tod kommt jedes Mal aus einer anderen Richtung Wie eine Steinwand, die Gott als natürliche Grenze zwischen Nord- und Südeuropa in die Erde gerammt hat, ragen die Berge hinter Sexten in den Himmel. Hier verläuft 1915 die Grenze zwischen Österreich-Ungarn und Italien. Eine Front, die...
Book cover of Schlag weiter, Herz
by David Pfeifer
Language: German
Release Date: September 2, 2013

Ein Roman, der voll ins Herz trifft Nichts schlägt härter zu als die Liebe. Das lernt Mert, als er Nadja bei einem Boxturnier begegnet. Mert kämpft verbissener um Nadja als um alles andere in seinem Leben. Kaum hat er sie für sich gewonnen, verliert er sie wieder – und sich selbst damit...
Book cover of The Definitive Guide to Marketing Analytics and Metrics (Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris
Language: English
Release Date: August 18, 2014

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!   3 authoritative Books help you measure, analyze, and optimize every marketing investment...
Book cover of Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Language: English
Release Date: January 8, 2010

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics...
Book cover of Your Guide To Entertainment Marketing and Performance (Collection)
by Al Lieberman, Patricia Esgate, Paul W. Farris
Language: English
Release Date: August 8, 2013

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and...
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