David S Marshall: 7 books

Why is marketing such an overwhelming concept and why is it so difficult to find new marketing ideas? In these pages you will uncover a new way of leveraging cause to increase both profits and impact. Learn how to focus marketing efforts to develop solutions that truly increase profits. Overcome complacency...

This landmark volume brings together some of the titans of social movement theory in a grand reassessment of its status. For some time, the field has been divided between a dominant structural approach and a cultural or constructivist tradition. The gaps and misunderstandings between the two sides—as...

In The Human Tradition in the New South, historian James C. Klotter brings together twelve biographical essays that explore the region's political, economic, and social development since the Civil War. Like all books in this series, these essays chronicle the lives of ordinary Americans whose lives...

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies...

With the explosive increase in availability of English Bible translations, the question can easily be asked, "Why bother with the hard work of biblical exegesis?" Computers can translate foreign languages and our English texts can take us very close to the original meanings, so why exegete? Answer:...

Chartered in 1869, Southern Illinois University has been a stalwart presence on the southern Illinois landscape for a century and a half. This book celebrates the 150th anniversary of the university’s founding by exploring in depth its history since 1969, when the last book to celebrate a major...

Race and racism have played a divisive and defining role throughout much of America's history. Slavery, Jim Crow laws, segregation, and Ku Klux Klan terrorism have inflicted deep psychic wounds, social disparities, and economic disadvantages that have diminished the promise of equal rights and opportunities...